Broadband In Ireland, It Just Sucks

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Broadband in Ireland sucks! Speaking as an e-commerce operation, this is naturally of some concern from a commercial point of view. It’s also affecting us right now in an operational sense, given that our National Ethernet Network broadband connection (synchronous up/down line) has gone ssslllloooowwww, the third time in as many weeks as we’ve had an interruption to service… And we pay the salary of a civil service clerical officer for this line.

From an e-commerce point of view it obviously helps people buy online if they have an internet connection. Moreso than this, the faster and more reliable and affordable the internet connection is, the more consumers will use the net and become more comfortable doing things like shopping online. It’s a mindset thing.

It’s difficult to be a confident internet user when you can hardly get good dial up in your area, or the net connection is sporadic and frustrating to use.

The government’s latest thing is rolling out over the air broadband solutions across the parts of the country where the actual infrastructure isn’t in the ground. All fine and dandy, but in reality we’ll have to wait for WiMax to really hit and roll out before over the air broadband is a viable solution – WiFi and 3G networks used by the likes of 3 Mobile and Clearwire/Irish Broadband gets very cluttered and lagged very easily. And WiMax will take time to roll out.

As is usually the case Ireland is several years behind the UK, Europe and the US (and, of course, about two decades behind Scandinavia and parts of Asia like S. Korea and Japan) in our IT infrastructure. Naturally that makes our job as an e-commerce player that bit more difficult. One more reason why we’ve been rolling out our Pick Up Point and Pay-At-The-Counter solution – if you’re not comfortable on the net, you sure aren’t comfortable paying online. So, order online and pay when you get to us.

What we’d really rather see is an infrastructure rolled out in a cost effective and speedy manner. Google managed to blanket San Francisco in WiMax several years ago and the Scandinavians have fiber running up beyond the arctic circle. The Irish former state telco, with Irish government backing, is still falling around the place trying to dig cables in Dublin with enough bandwidth to give us internet connections our near neighbors have had for years for over inflated prices and with poor reliability. It does seem a bit of a joke.

End rant.

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