Knowledge, Not Awareness, Is The Biggest Barrier To VOIP Adoption In Small Businesses

Another one for the business people in the room – we’ve asked some of our small business customers about VOIP – whether or not they’re aware of the service and its potential savings, and why they would or wouldn’t adopt VOIP in their organisation to reap the savings on offer.

Below is the key detail we got – we basically want to talk to anyone who has an interest in adopting VOIP in their organisation, no-strings-attached. We’ll give you advice and hopefully you might come away from the conversation thinking “I could do that by myself.” If not, hopefully we can help you to achieve it.

Key Facts

• Komplett is helping small business owners achieve the savings on offer with a well-implemented VOIP solution
• A sample study of Komplett customers <-10 employees shows that the main barriers to adopting VOIP are:
  • Reliability concerns
  • Knowledge barrier to entry
• Awareness of VOIP and the savings it offers is high – the barrier to entry is in knowledge
• Informed advice and solutions tailored for individual needs can allow small companies to save large amounts on their telephone bills
• Komplett is offering free consultations to any small or medium business manager who wishes to find a VOIP solution suitable for their organisation

In Detail

Komplett has conducted a sample study of its small business customer base (<-10 employees) and found that while many small business managers are keen to make the savings afforded by Voice Over IP telephony, they are turned off by a lack of available and affordable knowledge on the subject.

They are worried about the reliability of VOIP in their business and find themselves lacking relevant knowledge to put together a VOIP solution that is scaled to their organizational needs.

The feedback indicates that while small business managers are aware of the potential savings in utilizing VOIP, they do not know what options are available to them and which are most suitable; ranging from a simple Skype setup to a more advanced enterprise solution available from companies like Blueface. They lack knowledge on the correct hardware setup or the best package to subscribe to, and so continue to use traditional carriers like Eircom.

“As is often the case in IT, awareness of the availability of a cost-saving service is high. Where companies are lacking is in the knowledge of how to implement this service in their organization,” said Aaron McKenna, Country Manager for Komplett Ireland.

Komplett, through its Clear Technology venture to provide low-cost IT services to small and medium sized businesses, is offering free consultation to any small or medium business owner on the best kind of VOIP fit for their organization.

“Nine times out of ten a small business owner with a bit of IT savvy can gain the confidence to go ahead and implement a VOIP solution based on a bit of knowledgeable advice,” said Fraser MacLeod, IT Director of Clear Technology in Komplett. “Our angle here is to get that conversation going and give them that confidence and that knowledge to go ahead and do it themselves. In organizations that need a bit of a more complex solution, or that feel they need an extra helping hand, we can step in and win some business with our low-cost consulting service specifically aimed at these types of businesses.”

Anyone interested in finding out more about VOIP, or any of the other low-cost IT services that Komplett is now providing through Clear Technology, can email amk@komplett.com to find out more.

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