No Zune HD Outside US

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Microsoft has announced that it doesn’t have any plans to release its upcoming media player, the Zune HD, outside of the US at the moment.

zuneHD

While many were hopeful that the launch of the touch-screen Zune HD would see the brand start to gain some attention in Europe, Microsoft has shot those hopes down when ArsTechnica got in touch to ask about the device.

According to the Microsoft representative they managed to get in touch with, “For the time being, the ZuneHD device will remain US Only. Right now we are focused on deploying an exciting service in the form of Zune Video to 18 markets. We are looking at potential future hardware experiences for these markets, but do not have anything to announce right now.”

For us the most interesting part here isn’t that there are plans for a Zune Video service, it’s long been the case that the Zune brand has been outgrowing the hardware, but the news that Zune Video is being “deployed” in 18 markets indicates that the Zune name is now being launched in a significant number of territories without the hardware that started it all.

It’ll be interesting to see just how Zune Video interacts with other devices, but it could well be the case that the first real Zune products we see in Europe officially are software-based and running on other company’s hardware. If nothing else, it seems like a strange move, especially considering the traction the original Zune seemed to gain in the US. It seems decidedly strange to leave the rest of the earth to Apple and Sony…

Regardless, you can read more about the Zune HD (or the lack thereof) outside the US over at ArsTechnica.

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2 Responses to “No Zune HD Outside US”

  1. Stewart Curry Says:

    I imagine there’ll be a big protest from all of Zune’s fans. Oh no wait…

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