Microsoft, Google Get Hands on Twitter

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Late last night, Microsoft announced that it had sorted out a deal with the folks over at Twitter to ensure that the micro-blogging service would be searchable by its Bing search engine. Hours later, Google announced pretty much the same thing.

We might see more of this happy devil before it's all over :)

We might see more of this happy devil before it's all over 🙂

Both Microsoft and Google have clearly been weighing up the real-time search option that Twitter offers for quite a while, but it took a fair while to get there, and so far we’ve not seen compelling evidence that it can be done at all. As Microsoft’s Paul Yiu wrote on the subject,

“Web search engines update at pretty amazing rates, given what it takes to crawl the entire web and index it for searching, but getting that to ‘real time’ has been challenging.”

While the folks at Microsoft sound pretty confident, it’ll be interesting to see how well both Bing and Google’s search deal with the sheer volume of updates that Twitter users pump out when there’s some drama afoot. Clearly, we’ll have to wait for the next Balloon Boy style event to really see how those search engines handle things, but until then there’s no real way to know just how well they’ll respond.

Of course, the fact that both Microsoft and Google have gotten in on Twitter searching so close together should be some indication of just what it’s worth to the two, as Google itself points out, “We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.”

It’ll be interesting to see what effect this extra exposure has on Twitter, which has been showing more than it’s fair share of “Twitter is over capacity” messages for the last week or so… we could be in for some more Fail Wail this week, but it’s all for a good cause.

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One Response to “Microsoft, Google Get Hands on Twitter”

  1. Dave Patterson Says:

    Once Twitter, google and Facebook are all integrated together I’d bet there is going to be a new wave of technology that will stem from this. I have noticed in the past year or so how many sites are becoming cross connected. Pretty soon, all of the major players will begin buyouts and mergers and turn into a bigger monopoly than say, google is right now.

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