Marketing – Game Developer Pirates Own Game

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In a move that’s certain to get earn bundles of free publicity, game developer RedLynx has made sure that its own game has been posted on torrent sites for free download.

Pirate Bay

If you haven’t heard of RedLynx then you’re not alone; it’s a small, independent developer and it’s doing its best to get its product out there and make a name for itself. They have taken the fairly sensible precaution of stripping out a big feature from the torrentable version, namely the leaderboard, which they’re describing as the “soul” of the game.

TechDirt is carrying word that RedLynx’s CEO summed up the whole strategy by saying that, “Piracy is here, so how can we take advantage of that? What we actually did, on day one, we put that game immediately on all the torrent networks ourselves…”

It’s hard to argue with the whole strategy, especially coming from a smaller, independent developer, whose whole future as a company can depend on the kinds of sales that it might easily lose through piracy. The fact is though, that piracy is a reality that independent developers will have to deal with sooner or later… to do so in a proactive manner to promote the game is an unusual and open way to do so.

This is one we’ll need to keep an eye on, but we’ll post an update as soon as we have more word from the folks over at RedLynx about how this works out financially for them.

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