Sony Chief Exec Disturbingly Honest


Sony chief executive, Sir Howard Stringer, has been uncomfortably honest about the current state of the consumer electronics industry and the upswing many had predicted that essentially hasn’t really shown up.

Stringer has been widely quote for his speech in Italy’s Il Sore 24 Ore, which contained the phrase, “There hasn’t been that turning point that many had hoped for. We are waiting for a signal that hasn’t arrived.” It’s interesting to see that Stringer is so very open about the current state of the industry and Sony’s position in it, but at the same time, it’s hardly optimistic.

What’s perhaps most interesting is the fact that Stringer is so very negative. According to Reuters, Stringer also said of Sony’s current position that, “From my viewpoint, that of Sony and its consumer electronics products the picture for the time being has not improved very much.” If nothing else, that statement seems to leave the whole PlayStation 3 business a little out in the cold.

Sony has already confirmed that it’s seen a massive upswing in sales of the PlayStation 3 with the introduction of the new, slimmer model and the move to drop the price to below the €300 mark. The console managed to sell 1 million units in the last twenty days of September alone, which certainly seems to indicate something of a dramatic improvement for Sony.

Of course, we haven’t seen any results for October yet, but we’d have imagined strong sales of the PS3 would have bolstered Sony a little more than Stringer seems to indicate.

If you’re at all interested, you’d do well to check out the Reuters piece on Sir Howard Stringer’s opinion on the current state of the electronics industry.


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