Bing Goes Down

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Microsoft’s rebranded version of its MSN Live Search service, Bing, has suffered a three hour block of downtime yesterday, with Microsoft admitting that the unexpected outage was caused by some testing on its end.

The Bing Blog is reporting that Microosoft’s testing to the back end of its increasingly popular search engine had some genuinely “unfortunate and unintended consequences” in the form of making the site unusable for half an hour, though many users have reported that the outage effectively continued for three hours. Microsoft has since addressed the problem, but it does make life a lot harder for Bing.

While the folks at Microsoft hasten to add that, “As soon as the issue was detected, the change was rolled back, which caused the site to return to normal behaviour,” it’s not doing itself any favours with issues like this. The fact is that when Google effectively went down during the summer when it was first announced that Michael Jackson was in some medical trouble, the whole thing seemed a little bit of a joke, but Bing seems unlikely to garner the same kind of attention.

The fact is that Google has managed to solidify an awful lot of consumer loyalty, something that many have failed to extend in Bing’s direction, for one reason or another. Still, it’s hard not to be impressed with the manner in which the Bing blog discusses its own downtime, with senior VP of its online services division simply saying,

“We strive to maintain a high standard of operation excellence at Bing. We are running a post mortem to find out how our software and processes can be improved to prevent anything like this from happening again.

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