Google is showing off what it calls a “Living Story,” which it says could well be the “future of news” that just about everyone is anxious to see about… especially publishers, likely by now tired of hearing that the internet would kill paper-based news.
The response from Google to publishers who, it seems, feel increasingly as though Rupert Murdoch was correct when he said that news aggregators are essentially stealing their content, has been to bend over backwards in an attempt to offer publishers something they could appreciate rather than fear. The result seems to have been Google offering “Living Stories.” Google explained how the new concept works on the Official Google Blog, saying,
“The idea behind Living Stories is to experiment with a different format for presenting news coverage online. News organisations produce a wealth of information that we all value access to this information should be as great as the online medium allows. A typical newspaper article leads with the most important and interesting news, and follows with additional information of decreasing importance.”
The idea is that, instead of having to repeat information for every new viewer, a Living Story simply adds updates to a timeline, meaning that readers who have already read to a certain point in a particular piece of coverage can simply pick up and continue reading the developments since their last reading. It’s an interesting idea, and certainly one that publishers might appreciate as it helps organise content, but for now we’re curious to see just who decides to take it on.
If you’d like to investigate Google’s Living Stories in a little more detail then you can check out Google’s blog post about the new format for news viewing.