It’s been revealed that Sony, despite making some fundamental changes to its console line-up, is still losing money on every one of the new PlayStation 3 Slims that it sells.
In an interesting breakdown of the probably costs of all of the parts inside the current model of Sony’s PlayStation 3, industry analyst iSuppli has added up the totals and found that Sony isn’t likely to be making any money on hardware sales this Christmas. Indeed, it seems that Sony’s console is costing it somewhere in the region of $30 for every unit sold in the US.
Of course, all of this is in aid of the one thing that Sony hasn’t really managed to achieve this console generation – a really solid user base. The fact that Microsoft’s Xbox 360 launched earlier than the PS3 meant that Sony has essentially been playing catch-up since the beginning of this console generation; it’s not as easy position to manage.
Of course, it’s been pointed out in the past that the attach rate (the average number of games sold per console sold) seems to be a little higher than that of the Xbox 360, and that’s a fact that will help Sony to eat up the losses incurred from hardware sales.
Moreover, the word from iSuppli is that Sony is “at or near the tipping point for profitability.” So it seems that if Sony can drum up interest with its price drop and its slimmer console over the course of this Christmas, it’ll be well positioned to really pick up some serious profit in the games industry.