App Store Sees Christmas Boost


Apple’s App Store saw a soaring amount of traffic this Christmas, with the vast number of iPod Touches given as gifts the biggest reason for the unusually high volume of apps downloaded.

Indeed, Cnet is carrying word that the number of downloads for the iPod Touch specifically, excluding the iPhone, was in the region of 1,000% higher than average. Moreover, the number of downloads for the lastest iteration of the iPod Touch hardware, often known as the iPod Touch 3G, was up by fully 900%. Still, that means that all of Apple’s success with the App Store over Christmas wasn’t from users hitting the App Store with their new hardware.

Instead, it’s been suggested that Apple’s App Store saw a proportion of its unusually high traffic from the sale of iTunes Gift Cards as Christmas presents. With that being the case, we’d wager that the figures for the number of paid apps sold over the App Store during the Christmas period would be very interesting indeed, especially compared to the normal App Store sales figures.

Still, it’s interesting to see the iPod Touch doing so well for Apple in the App Store, especially given the fact that Steve Jobs boasted earlier this year that the reason the Touch wouldn’t be receiving a camera was because many users saw it as the cheaper way to get at content that was accessible through Apple’s App Store.

Clearly, that’s a view that’s been reinforced by the amount of App Store content iPod Touch owners have downloaded. We’ll be curious to see what Apple has in store for the iPod Touch when the time comes next year to refresh the hardware again, but for now it certainly seems to be doing very well for itself.


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