HP Goes on Trademarking Spree


HP has gone on something of a trademarking spree, soaking up as many strange words as you could reasonably shake a stick at, including Zeen and Airlife. They’re prompting some fairly wild speculation.

Word comes from Gizmodo of the latest news on HP’s new trademark acquisitions, as well as the descriptions of just what we might expect those names to represent when a product finally does hit. The Zeen is said to be a “portable handheld device for receiving and displaying text and images and sound; computer software for use in transmitting and displaying text, images and sound; computer peripherals; computer hardware.”

That description fits a wide enough range of things that it could be almost anything. Bizarrely enough, there is one product that manages to be a portable, handheld device for displaying text, images and sound, as well as the software and services for delivering them… Microsoft’s Zune.

While the Zune hasn’t been launched in Europe, it’s doing very well for itself across the pond. The fact that the descriptor for HP’s Zeen is almost a description of Microsoft’s Zune hardware and services is just a touch strange.

By contrast, the other word that HP has trademarked is listed as “handheld computers; digital personal assistants; mobile telephones; computers; computer hardware; computer software; computer peripherals.”

There’s been speculation that HP is building itself a tablet, in which case we’re very curious indeed. For now, all speculation aside, we’re very impressed with the way HP has teased it all out. Despite my dislike for made-up nouns, the phrase, “This is my Zeen. It is the key to my Airlife,” that has been thrown around today sounds just science fiction enough to be fun.

Hopefully the products themselves will live up to the speculation 😉


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