O2 has blamed the high data use from iPhone and other smartphone users for network strain it’s been experiencing in the UK.
It seems that O2’s deal for exclusivity when it comes to selling the iPhone, along with its range of other smartphones, has come back to bite it a little, with the high rate of demand for data services causing “disruption” to the network, which amounted to not being able to make or receive calls or properly access data services for some customers. O2 has responded by telling the Financial Times that,
“Where we haven’t met our own high standards then there’s no question, we apologise to our customers for that. But it would be wrong to say O2 has failed its customers en masse.”
This admission comes in the same week as news that AT&T stopped selling the iPhone in NYC due to concerns over whether or not the network would be capable of handling any addition data use. If nothing else, it’s an interesting commentary on the amount of data that networks can handle and just how close some are willing to sell handsets to that limit.
O2 has said that over the course of the last year it’s seen an eighteen percent rise in data traffic, a fact that it blames on rising smartphone penetration. Certainly, this goes some way towards explaining O2’s fairly meagre data plans over here…