It seems that 3D displays are being hailed as a possible saviour for those manufacturers who’ve been hit hardest by the current recession, though some are more sceptical than others.
According to the BBC, industry experts are optimistic about the new technology, which they predict could take off in a big way over the course of the next year. Indeed, the figure that they’re expecting to sell comes it at around the 3.4 million mark, which would put manufacturers very well placed indeed to take advantage of the burgeoning 3D market. What is perhaps most surprising is the honesty with which manufacturers have discussed their current positions.
Indeed, the president of the Consumer Electronics Association (CEA), Gary Shapiro, put it most succinctly when he said of the current situation in the market that, “2009 is a year none of us want to repeat.” It certainly paints a bleak picture of the current state of the industry, but hopes are high that 3D capable displays will prove enough of a boost to give the companies involved the life they need to come through 2010 unscathed.
Of course, a significant proportion of this buzz seems to have come hand-in-hand with the release, and monumental success, of James Cameron’s 3D Avatar, the spectacle of which has dragged in audiences in numbers big enough to break box office records and make it the fourth highest grossing movie of all time when we last heard the figures. Impressive stuff to say the least, but it seems that sales of disc-based movies have been suffering through 2009, eventually finishing behind cinema ticket sales for the first time since 2002.
We’ll be curious to see if the massive upsurge in interest in 3D movies carries over to home setups, and whether or not people are willing to spend the kind of money that a 3D capable display and Blu-Ray player will set them back. If so, then 3D could well be the industry saviour it’s being billed as.
If not… well, who knows. It all comes down to one question really; can you see yourself putting on 3D glasses every time you sit down to watch a movie?