With over 35 million monthly users you’d think Digg was doing okay but according to its founder, Kevin Rose, it’s time for a shake up. Making the slightly worrying prediction that people will think “this is not the same site”, he adds that “we’re making some drastic changes, but they’re much-needed drastic changes”.
So what’s going to be different then? Well, according to reports today the placement of the navigation bar and Digg button should change as will the emphasis placed on images. “People are going to be shocked at some of the directions we’re taking,” said Rose, sounding slightly like a band member before a difficult second album, “You have to be comfortable with completely tearing down and throwing away a bunch of ideas.”
Launched in 2004, the site, which is usually described as a ‘social news service’ was an almost instant success with folk around the world enjoying ‘digging’ the articles they like, and ‘burying’ the lesser efforts out there.
The revamped site, noted a report in The Daily Telegraph, will also focus much more on real-time information and recommended content, with an emphasis on what friends and tastemakers within a user’s social graph are consuming.
Getting slightly excited, Rose then went to say that Digg realised “there’s so much more happening around the web – people are ‘touching’ pieces of content that they care about, and sharing it with their friends. We want to embrace all these different channels – Facebook, Twitter, instant messaging, email – in which people are touching content.”
“It will not be just about Digg.com,” he concluded, “but also embracing all the content that your friends touch on other websites. It’s about being that place where people say, ‘I’m going to take a look at Digg because it provides me insight into what’s trending, what’s popular, what’s hot from all over these different places where people exchange information’.”