With the world and their mother chatting about Apple’s impending new tablet release tomorrow (Will it incorporate gaming? How much will it cost? Can it warm muffins and solve world hunger?), the California-based consumer favourites have announced some rather impressive figures for the last quarter of 2009.
Reports the BBC this morning, “Apple has announced a 50% increase in profits after seeing a bumper Christmas period, in which sales of iPhones doubled from a year ago. Net income rose to $3.38bn (£2.08bn) in the three months to 26 December, from the $2.26bn it made the previous year. Apple said it sold 8.7 million iPhones in the quarter. Sales of Macs also rose 33%, although iPod sales fell by 8%.”
Sales of the iPhone were boosted by its roll-out in China, the world’s biggest mobile phone market, meanwhile Mac sales rose to 3.36 million during the quarter while sales of iPods fell to 21 million. Steve Jobs, preparing to face the world’s media in a no-doubt carefully chosen black polo neck jumper tomorrow, was already looking forward to a big 2010 as soon as the results of the final quarter of last year were announced.
“The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about,” he said. Daniel Ernst, founder of Hudson Square Research who specialise in research on technology, media, telecommunications, and consumer sectors, has been quoted nearly everywhere this morning, saying that, “It was a very good quarter, as expected. It’s a continued sign that Apple has great products that consumers want despite this recession.”
Recession-proof then, with flying financial figures and a new launch that the whole world is watching tomorrow. It’s a good time to be with Apple.