Nintendo Financial Figures Not So Fit


After yesterday’s news of the eh, super Super Mario Bros sales figures, today comes the news that Nintendo’s overall 2009 profits aren’t looking as healthy as expected despite a great Festive period. The Japanese video games giant said that lower sales and price cuts for its hit Wii console had dented profits for the nine months to December 31 2009.

The crap Ant and Dec Wii ads can’t have helped sales.

The company sold 17 million Wiis during the period – almost 3.5 million fewer than a year earlier – as overall group revenues fell more than 23%. Lower software sales for the Nintendo DS console also hit results, as well as a currency impact from the much stronger yen, reducing the value of international sales.

Profits for the period were down more than 9% at 192.6 billion yen (€1.5 billion) although the group left full-year forecasts for profits and sales unchanged.

Although cumulative sales of the Wii and its software now stand at 67 million and 510 million respectively, software sales were 4% down to 156.6 million units over the nine months, the firm said. Sales of the company’s DS consoles fell more than two million to 23.4 million units, with games sales down 25% to 121.4 million.

A Press Association report notes, “While the figures represent the third-best performance for Nintendo in the firm’s history, the company’s falling profits and unit sales reflect a highly cyclical industry.”


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