Acer may well be regarded as one of the most brilliantly marketed companies of these financially troubled times but it seems that their seemingly unstoppable rise to becoming king of the notebooks has stalled. After a promising third quarter last year when they ran HP close (8.86 million units versus HP’s 9.91 million) the gap widened at the tail end of last year.
Citing a huge seasonal promotional push by HP, Digitimes reports that despite Acer leaping up to 9.5 million sales in the last quarter of 2009, the gap actually widened between them and their nearest rivals as HP shipped a very impressive 11.38 million notebooks.
Leading technology research company IDC released the stats today and according to the Digitimes, “sources pointed out that the two vendors’ shipment performance in the North America market was the key for the widening since HP had a series of sales promotions during the holiday season, and slashed the price of a mainstream notebook model to a price below US$300 (€214) to attract consumers. Meanwhile, Acer, facing and mature netbook market and weak demand for ultra-thin notebooks, only managed 7% sequential growth in the fourth quarter.”
This year HP is shipping out around 44 million notebooks globally, while Acer (reportedly planning to launch mainstream specification notebooks in ultra-thin designs) are hoping to put 40 million-plus units.