FourSquare Sees Massive Growth

by

It seems that location-based social-game affair FourSquare has seen something of a popularity boost in the last two months, with traffic to the service tripling, cementing its position.

For those who haven’t had a chance to give it a go yet, FourSquare isa relatively simple game that allows users to accrue points based on their location. Users can “check in” at a particular location flagged as being nearby based on their current location, as pulled from their phone. Players are awarded points based on their various check-ins, with badges being awarded for specific criteria.

According to the Telegraph, FourSquare’s traffic in the US has increased by fully 50% since the beginning of December, and up a massive 200% since November, so clearly there’s some fairly massive buzz being generated around the service. It seems likely that some of this growth has come from piggybacking on the popularity of other social networking services like Twitter.

With many users choosing to publish the locations at which they check-in to their Twitter accounts, which has naturally precipitated an absolute raft of people asking what the deal is. It’s a fairly solid model, and one that seems to have led to an awful lot of traffic for FourSquare, so it’s hard to fault it… even if it is a bit of a bother to see Twitter’s stream clogged up with geo-location tweets.

Still, it’s not all wine and roses. FourSquare has come under fire this week for its Douchebag badge, which users can unlock by checking-in at establishments (in)famous for housing… a particular type of clientele. Indeed, the Douchebag badge, once unlocked, informs the user that they should “pop that collar.”

Advertisements

Tags: , , , , , , , , ,

One Response to “FourSquare Sees Massive Growth”

  1. K Says:

    I’ve been playing with it for a little while and must admit that it’s a little dull! As soon as you realise that a lot of the badges to unlock are based on specific events or locations that only the owners/developers will get to it really does lose a lot of it’s shine. Still, twitter was dull before anyone started using it so will be interesting to see if the guys will iron out the considerable bugs and make it something worthwhile

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: