Google has Trouble Shifting Nexus One


Sales of Google’s Nexus One smartphone are still slower than the search giant might well like it to be, with reports indicating that Google has managed to sell somewhere in the region of 80,000 devices.

Initial reports had indicated that Google’s Nexus One had had a very slow opening week indeed, and it seems that things haven’t improved much. According to the mobile analysts over at Flurry, the first week of sales for Google’s self-described “superphone” saw the search giant shift the fairly unimpressive number of 20,000 Nexus One devices. Now that we’re at the first month of sales, things are looking no more impressive.

Indeed, while many had expected that we’d see a gradual growth of Google’s device as the Nexus One slowly penetrated the public consciousness, it seems that that’s not really been the case in practice, with those slow first-week sales tapering into slow first-month sales. Indeed, the first month saw Google shift 80,000 units of its smartphone.

That might not seem quite so disappointing, but once you take into consideration other high-profile smartphone launches from big-name companies things start to look pretty bleak. While Apple’s iPhone might not seem like a fair comparison, given the sheer strength of the Apple marketing machine… still, Apple managed to shift 600,000 iPhones in its first month. Similarly, Motorola’s Droid managed to push out 525,000 in its first month, according to Flurry.

Of course, aside from both being smartphones, the biggest similarity between the launch of the Droid and the iPhone is that opening marketing push, which seems to have given both a lot of first-month momentum. It could well be the case that just putting the Nexus One for sale through Google itself might not be having quite the positive push the search giant intended… unless, of course, the hope was not to sell too many of the device, in which case it’s working quite well.

Still, it seems as though there’s an awful lot of buzz around those 80,000 units, it could be that as more are sold we’ll see an increase in the device’s popularity through word of mouth alone.


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One Response to “Google has Trouble Shifting Nexus One”

  1. Nexus One Says:

    People already addcited to iPhone and Blackberry, NexusOne still need time to dominating market like Google SE 😀

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