Posts Tagged ‘advertising’

Facebook Briefly Adds Music App

February 3, 2010

It seems that Facebook has added an apparently official music app to its lineup, before fairly quickly disappearing the app from the pages of people who’d noticed it.

Face. Book.

It’s interesting stuff, especially given the fact that so many had pointed to Facebook as one service that could benefit hugely from the addition of an officially sanctioned music service. TechCrunch is reporting that, during its relatively brief life, the Facebook Music app responded in the same manner as other official Facebook apps, bringing you to a page marked Facebook.com/music if you clicked through it, though there was nothing on the page. The app has since gone missing, interestingly enough.

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Tag – Microsoft’s It

February 2, 2010

Microsoft is attempting to reinvent in the barcode with tags that, when scanned by mobile phones, can connect magazine readers with digital information about the article they’re reading, the ad they’re viewing or the Kevin Myers editorial that they’re raging over. Well, they haven’t moved on to Myers just yet but the experiment has been going on surreptitiously for over a year now.

The Microsoft Tag, we think it's a great idea - your thoughts? Comment below.

Linking up printed material with online content the system could actually be expanded to areas like business cards, various products and even banner adverts. A Cnet report on the concept notes that Marja Koopmans, marketing leader for Microsoft’s start-up accelerator unit terms the idea as a ‘hyperlink for the physical world’.

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Gmail to Serve “Better Ads”

January 21, 2010

Google is working on showing better ads to users of its web-based Gmail service, attempting to tighten its algorithms so that the ads are more relevant to users.

Google’s Gmail product manager, Steve Crossan discussed the position that Google finds itself in with regard to advertising in Gmail in a post to Google’s Official Blog, saying that the big (and ongoing) challenge has been to offer ads in Gmail that are both useful and unobtrusive. The example that Google gives doesn’t sound like a tremendous improvement though.

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YouTube Launches Music Service

January 21, 2010

YouTube has launched its own Music Discovery service, for want of a better description, boasting the heading “Find > Mix > Watch.”

YouTube’s new service, which you can find fairly simply by heading over to YouTube.com/disco. For now, it all seems fairly straightforward, all you need to do is drop a name into the “Artist” box and YouTube works some kind of behind-the-scenes witchcraft and comes back to you with, on the right hand side, a list of songs to listen to by that artist. However, it’s the left hand side that’s really interesting.

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Spotify/Google Combo Stillborn?

January 5, 2010

Those who had been hoping to hear something about a Google-Spotify teamup at Google’s announcement later today will likely be sorely disappointed, according to recent reports.

It seems that rumours of a deal between Google and Spotify to coincide with what’s expected to be the official announcement of Google’s Nexus One handset later today could well have been premature, with Media Mverick pointing to one obvious problem that any such deal would have – there’s a distinct lack of music available to Spotify in the US.

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Yahoo Closes for Christmas

December 22, 2009

Yahoo has announced that it is to close up between Christmas the January this year as part of its ongoing, and apparently increasingly extreme, cost-cutting measures.

Yahoo has been in a fairly sticky monetary situation this year, managing not to turn a loss by firing a significant proportion of its staff. Apparently, the cost-cutting continues this Christmas, with the company to effectively close-up shop over the Christmas break. Strangely enough, its staff hasn’t been given the choice as to whether or not it wants time off… it’s a choice between holiday time or unpaid leave. Seems a little hard, but that’s life.

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Google Sees Ad-Blockers as Resource

December 16, 2009

Google has said during a browser-centric conference in California that it doesn’t see anything to fear from browser extensions that block web-based advertising. Indeed, the search giant sees those users as something of a resource.

According to the Register, Google believes that users who move to block advertising will help to keep companies more reasonable about their advertising. The idea is fairly simple, with Google saying that,

“It’s unlikely that ad blockers will get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population want to block it, then advertising needs to get less annoying.”

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BBC Criticised for HD Service

December 16, 2009

The BBC has come under fire for the quality in which its high definition content is broadcast via the BBC HD channel after it made significant changes to the format of its HD content in August.

Word comes via TechRadar that the BBC has been unable to identify any technical issues that would cause the problems that users had reported, which essentially amount to a lack of the “bright, crisp look which for some is synonymous with HD.” Of course, for many broadcasts these will be issues as much with the manner in which the media was produced as anything else.

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IE Users More Likely to Click Ads

December 11, 2009

It seems as though users of Microsoft’s web browser, Internet Explorer, are significantly more likely to click on ads than users of pretty much any other browser you could care to name.

Word comes via TechCrunch of a study undertaken by Chikita, which analysed results from a series of different browsers and operating systems. The fairly interesting result is that users who browse the web from Internet Explorer are, on average, around 40% more likely to click on advertisements than Firefox users, and that gap only gets wider when it comes to Safari and Chrome users who seem far less likely altogether to click on ads.

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Yahoo Offers to Block Ads

December 9, 2009

Yahoo has decided to start giving its users the option to choose whether or not they’d like to see targeted advertising on the company’s pages.

Yahoo has been moving with some interesting developments ever since its search deal with Microsoft, whereby it’s to provide advertising to Microsoft’s rebranded version of MSN Live Search, Bing. In exchange, Bing is to handle searching for Yahoo, which leaves Yahoo to tell the world that it was never a search engine, instead it’s all about setting up a portal page that people can use to access their various different services (from news to Facebook).

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