Posts Tagged ‘Ion’

Nvidia CEO Says PC has Lost its Magic

January 20, 2010

Nvidia’s CEO stated in a recent interview that he feels the PC has “lost its magic” as the platform has matured, with newer hardware no longer offering the same massive shifts it once did.

In the recent BBC interview, Nvidia’s CEO, Jen-Hsun Huang, was fairly frank and forthright about the state not only of the industry, but also the way we relate to PCs on an individual level and how Nvidia got to where it is today. It’s certainly an interesting look into the mind of a man with a lot of influence over the shape of the industry today. He talks openly about some of Nvidia’s darker days, saying that,

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Netbooks Dominate 2009

December 23, 2009

It seems that netbooks have seen massive growth over the course of 2009, despite many analysts claims throughout the year that the popular devices were essentially a fad and would soon die off.

Word comes from HotHardware that this year has seen a rise of more than 100% in the total number of netbooks shipped. While that’s not an indication of just how many have been sold, the fact that netbooks are proving increasingly scarce in the run up to Christmas is a fairly solid indication of just how hard well those shipments translate into real sales.

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Nvidia Working On Second Generation ION

December 23, 2009

Nvidia is already hard at work on a second-generation version of its ION platform for netbooks with a need for high-end graphics. Word of a second generation ION follows news of Intel’s next-generation Atom line.

Nvidia’s ION has a bit of a love-hate relationship with Intel. The ION itself is powered, at its core, by an Intel Atom processor, so the whole point for Nvidia is that it has to stay nice and tight with Intel when it comes to compatibility and getting its hands on processors. At the same time, the company is competing directly with Intel in the netbook space for graphics with its GMA line.

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Asus Building Tegra Powered EEE Tablet

December 23, 2009

Word is coming out that Asus is building a tablet version of its EEE PC, dubbed the EEE Pad. The big news not though, is that the device will be running Nvidia’s Tegra mobile GPU arrangement.

Word comes via NetbookNews that Asus is hoping to launch the device after March of 2010, which has already been pointed out as implying that the company that effectively started the whole netbook crazy is waiting for the second generation of Nvidia’s Tegra chips. If nothing else, we’ll be curious to see what the device can do, but it certainly means a big shift, both for Asus for the netbook market.

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Intel Talks Next-Gen Atom

December 21, 2009

Intel has revealed some of the details of its upcoming next-generation Atom processors. For those familiar with current-gen Atom processors, there aren’t any changes but the big one.

For those who haven’t been keeping up, Ars Technica has an excellent article up detailing what we can expect from the new line of Atom processors. As well you might expect, they all weigh in at the 1.66GHz mark, which isn’t any different from the Atom processors we see powering netbooks today. There are two big shifts coming though, and the first is towards a dual core Atom processor, the D510. It might seem small, but keeping the energy efficiency of the Atom line and adding a second core is no mean feat. We’ll be curious to see how it behaves in real life.

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AMD Receives Intel Money

December 14, 2009

AMD has announced that it has received the $1.25 billion sum that the New York Attorney General ruled it was to be paid by Intel after allegations surfaced that Intel had used bribery and coercion to earn it a top position in the processor market.

Word comes via Trading Markets that AMD has received the monetary remuneration it was due from Intel, and that we can likely expect the rest of the rest of the bits and pieces that Intel has promised to go quite smoothly. For those who haven’t been keeping up with the story, Intel wasn’t just forced to pay out the $1.25 billion to AMD, but also:

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Asus Moves to EEE Desktop

November 27, 2009

Asus is moving its EEE brand up in the world with news that its to offer an EEE desktop, specifically designed to offer a solid media PC on a low budget, and it’s surprisingly impressive.

TheRegister is carrying word of the new EEE machine, dubbed the EEE Box 1501, which boasts an optical drive, as you might reasonably expect from a media-centric machine, a dedicated graphics chipset, and comes with Windows 7 installed. Still, there are those features that seem to indicate it might owe just a little too much to its netbook roots to let it be of too much interest to those looking for a little more performance.

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Nvidia CEO Rails Against Intel

November 17, 2009

Nvidia CEO Jen-Hsun Huang has come out publically with his view that the ruling dictating Intel pay out $1.25 billion to AMD doesn’t go far enough and that Intel should see further action taken against it.

What might surprise many is the fact that, while Nvidia commands a fairly healthy 24% of the GPU market, Intel has a vice-grip on 53% of it, with a significant amount of that being served by product lines like Intel’s low-power mobile GMA range, most often seen in netbooks. Nvidia attributes Intels success to the “bundling” tactics that the chip giant employs in getting its hardware into devices.

According to a statement Nvidia gave to Cnet, “Intel’s tactics with Ion have been the most aggressive we’ve seen from a competitor. They have offered the Atom [a total of three chips] for $25, but when the one-chip Atom is used with Ion, it sells for $45. A customer can’t even choose to resell the chipset and use Ion instead. What’s the point of Nvidia getting an Intel bus license if it’s impossible to overcome Intel’s pricing bundles?”

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Nvidia Lashes Out at Intel

November 9, 2009

Nvidia has launched a parody page called Intel’s Insides boasting cartoons about Intel’s current legal position, one with which it seems Intel is none-too-pleased.

Nvidia Godfather Intel

Nvidia has responded to the awkward position that Intel has found itself in in the last week or so since it emerged that the company was to be brought to court by the New York Attorney General’s office over allegations of “threats and bribery” in its attempts to become the default choice for consumer processors. It’s been estimated that Dell alone has profited from Intel’s largess to the tune of $6 billion.

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Dell: Netbook Satisfaction Short Lived

October 14, 2009

Michael Dell has come out to say that customers who buy netbooks tend to enter a dissatisfaction period within two days of making the purchase. Strong words from the head of a company selling netbooks.

Dell Logo

According to The Register, Dell’s founder and CEO, Michael Dell said of the current netbook boom that users picking up a netbook for the first time will start to be dissatisfied with the purchase by around 36 hours after they start using it. Moreover, Dell seems to think that the current trend towards netbooks will be coming to an end soon as users trend back towards high-performance machines.

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