Posts Tagged ‘marketing’

Google has Trouble Shifting Nexus One

February 8, 2010

Sales of Google’s Nexus One smartphone are still slower than the search giant might well like it to be, with reports indicating that Google has managed to sell somewhere in the region of 80,000 devices.

Initial reports had indicated that Google’s Nexus One had had a very slow opening week indeed, and it seems that things haven’t improved much. According to the mobile analysts over at Flurry, the first week of sales for Google’s self-described “superphone” saw the search giant shift the fairly unimpressive number of 20,000 Nexus One devices. Now that we’re at the first month of sales, things are looking no more impressive.

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Google Sees Ad-Blockers as Resource

December 16, 2009

Google has said during a browser-centric conference in California that it doesn’t see anything to fear from browser extensions that block web-based advertising. Indeed, the search giant sees those users as something of a resource.

According to the Register, Google believes that users who move to block advertising will help to keep companies more reasonable about their advertising. The idea is fairly simple, with Google saying that,

“It’s unlikely that ad blockers will get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population want to block it, then advertising needs to get less annoying.”

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Facebook Gets a Lot More Public

December 10, 2009

Facebook has started rolling out its new privacy settings, which give users a fair bit more control over just who can see their status updates and various uploads, but underneath all that there’s something a little less respectable happening. Facebook is making itself a bit more like Twitter.

Facebook may well be giving users a little more room to breathe when it comes to choosing who sees their updates, which is all well and good, but it’s also taken the opportunity to make sure thatthe option to make status updates something a little more public is front and centre, with the “Everyone” update in the same list. That’s what’s got users reminded of Twitter, a service that many have said Facebook tries quite hard to ape when it comes to status updates.

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Apple Defends Approval Process

November 23, 2009

Apple’s vice president for product marketing, Phil Schiller, has given an interview in which he defends the by now widely criticised, often apparantely arbitrary approval process that Apple has in place for developers seeking to get their apps into Apple’s App Store.

According to Businessweek, Schiller’s defence of the approval process for apps intended for Apple’s iPhone and iPod Touch is that, regardless of the fact that it may well result in an awful lot of issues for developers, but it also performs its intended function very well; apps downloaded from Apple’s App Store are, fundamentally, trustworthy. If that process causes headaches for developers but manages to deliver a solid service to customers, it’s hard to see Schiller getting too upset about it.

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Bing Boasts Own Video Service

November 11, 2009

Microsoft has announced that its search engine, Bing, is to boast its own web-based video service, set to roll out over the next few days.

Bing-Logo-White

Word comes from the Bing Community blog of the upcoming launch of Bing Videos, which seems set to supplant MSN Video. If nothing else, this shows Microsoft’s ongoing dedication to Bing as a brand, with the company continuing to rebrand old services, using Bing as a kind of umbrella term for its unifying block of web-based services. Of course, the Bing blog post manages to undersell Bing Video almost out of the gate, with the service being hyped with the statement,

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Yahoo Admits It’s Boring

October 29, 2009

Yahoo’s CEO Carol Bartz has come out and said what a lot of people have been thinking about Yahoo for a while now; Yahoo has somehow managed to become a pretty stale name.

yahoo logo

According to a Cnet report, Bartz was open and frank about the company’s position at the moment, saying that, “Yahoo was the big shining star in the mid-1990s and mid-2000s, and then somehow we weren’t so shiny anymore.” It’s no real surprise that Yahoo is being so honest, given its recent push to rebrand itself as a kind of universal homepage rather than a search engine.

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Microsoft Ditches Family Guy Special

October 27, 2009

Plans for a Microsoft sponsored Family Guy special, originally hoped to boost media exposure for Microsoft’s Windows 7, have been curtailed, with Microsoft pulling out.

It had looked like a scary new world for marketing...

While many had questioned the sense of Microsoft’s decision to sponsor the event, “Family Guy Presents: Seth and Alex’s Almost Live Comedy Show,” it seems that Microsoft itself didn’t reconsider until its staff had a chance to actually sit down and watch some of the show itself. Variety is reporting that the show contained “typical ‘Family Guy’-style jokes, including riffs on deaf people, the Holocaust, feminine hygiene and incest.”

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Microsoft Hinging on Windows 7?

October 19, 2009

It’s been said before that Microsoft can ill-afford a repeat performance of Windows Vista, and while most have been significantly more optimistic about Windows 7, some are suggesting that it’s do-or-die time for Microsoft.

windos7_logo

According to a report from the BBC, Microsoft can’t really afford to have Windows 7 go the same way as Windows Vista. It points out that some estimates put adoption of Windows Vista as low as 18.6%, which certainly won’t be music to the ears of anyone at Microsoft. Evidence that Microsoft really can’t let things slide as it did with Vista are most clear in the run up to Windows 7’s launch.

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BenDunne.com Is, Ironically, Done

October 19, 2009

Ben Dunne has killed off his own latest project, BenDunne.com, admitting that the service simply didn’t garner the kind of numbers it would have needed to be maintained.

Ben Dunne

According to the Herald, Dunne’s site, which was to offer a simple ‘Buy and Sell’ style approach to selling online, was taken down yesterday, having not quite taken off. Dunne himself described the project in fairly harsh terms, telling the Herald that, “It was a disaster. It had to be taken down because there were a lot of snags. Far more than I thought we would have.”

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