Posts Tagged ‘online movie rental’

YouTube Venturing into Live Sport

January 25, 2010

After last week’s news that YouTube is stepping into the online movie rental business, comes reports that live sport may soon become a viable part of their web offering as well. Rather unfairly, the LATimes told online readers over the weekend, “the good news for sports fans: YouTube will be showing a series of major matches, live, on the online site. The bad news: The sport is cricket.”

Cricket fans come in all shapes and sizes and will soon be able to watch top-class games via YouTube.

Now, having been unemployed during the Ashes a few years back, I developed a bit of a liking for the game (“live sport that runs for six hours and you’re expected to drink while watching it in the middle of the afternoon… sign me up”), so unlike critics across the Atlantic I’m among the thousands who are delighted to hear that YouTube’s owners, Google, have penned a deal with the India Premier League, to show all 60 matches of the Twenty20 cricket tournament that begins 12 March.